"And they overcame him because of the blood of the Lamb and because of the word of their testimony, and they did not love their life even when faced with death."
People have written best sellers on BTL. People that own Cold-Stone Creamery bought them, read them and are living the dream. See below:
"What we found was that while the companies in BTL were indeed built to last, they haven’t all been built to emulate. As for the principles, many of them still hold up today, partly because some of them are so broad as to appear applicable to virtually everyone. “It’s so slippery, it’s like grabbing a frog,” says Richard D’Aveni, professor of strategic management at Dartmouth’s Tuck School of Business, of the book. To take this book — or any business book — as gospel is to set yourself up for a fall."
Take it from the masses over time, the best selling BTL book is the Bible. Read it! Let it be your manual that is BTL.
"Such near-fanatical responses to a book by two little-known guys from Stanford, one of whom (Collins) doesn’t even have a PhD, have made Built to Last one of the very few business books that achieve the dual honor of being both a publisher’s dream and a management classic. Now celebrating the 10-year anniversary of its unheralded publication in 1994, BTL has sold 3.5 million copies worldwide, been translated into 16 languages, gone through more than 70 printings, and spent nearly five solid years on the Business Week best-seller list. The momentum continues even today: HarperBusiness, its publisher, is putting out a new hardcover edition in January 2005. Along with Collins’s later solo effort, Good to Great: Why Some Companies Make the Leap . . . and Others Don’t, BTL has turned Collins, a rock-climbing 46-year-old, into the Bill Clinton of the business world, a guy who gets stopped on the street and begged for advice (or an autograph) and who is a riveting speaker, pulling $55,000 per session. “It never occurred to me that things would be this successful,” says Collins. “It never occurred to me.”